TLDR;
After two successful founder journeys, Himanshu Tandon set his sights on venture capital. He partnered with Orca (Notice Me(dia)) to launch a personal brand that reflects his values, attracts top founders, and signals what makes him a standout emerging investor. In just one month, he hit 1,500,000 impressions and drew direct interest from founders, VCs—and even SF government officials.
Whoʼs Himanshu Tandon?
Himanshu is a seasoned operator turned angel investor and aspiring VC. With over a decade in the startup trenches and two exits under his belt, he's now focused on backing founders—especially in underrepresented markets.
His edge?
A rare mix of hands-on experience, clarity around what he looks for, and a deep empathy for builders.
The Challenge
Himanshu had the credibility. He had the network. But his story wasnʼt reaching the right people—yet.
He needed a platform to consistently share his thinking, highlight his founder-first approach, and build relationships with the next generation of breakout startups. Thatʼs where Orca came in.
The Work
Orca partnered with Himanshu to develop a founder-led LinkedIn strategy tailored to early-stage tech. We:
Built a clear narrative around his investment thesis, founder values, and operating experience
Crafted weekly posts rooted in storytelling and tactical insights
Helped him engage with high-signal founders and investors through content
He stayed focused on building relationships. We handled the engine.
The Results
1,500,000+ impressions in the first month
2,100+ reactions and 1,500 new inbound followers
50,000+ impressions directly from his ICP (founders)
Engagement from government officials and top-tier operators
WHAT THEY HAD TO SAY
“I had dozens of founders reach out today alone (half and half building in SF or outside). We even got SF government officials commenting."
— Himanshu Tandon, Angel Investor & Startup Advisor
ROI-Focused Ghostwriting + Management for Founders and Executives
