TLDR;
In just 2 months, Potions—a pre-seed B2B AI startup, used founder-led LinkedIn content to double post performance and drive qualified inbound interest. With Notice Me(dia), CEO Evan Kozliner built a consistent, standout presence without lifting a finger. We handled strategy, writing, and execution, while Evan stayed focused on building.
The Challenge
Evan knew that being active on LinkedIn could accelerate credibility and customer acquisition. But staying consistent and differentiated felt like a full-time job. He needed:
A polished LinkedIn profile that worked as a growth asset
Posts that sounded like him—but better
A consistent presence that didnʼt require his time
Other options felt too generic. He wanted content that actually stood out.
The Work
Over a short 2-month sprint, Notice Me(dia) helped Evan build and execute a founder-led GTM motion. We:
Rebuilt his LinkedIn profile to clarify Potionsʼ value prop
Ghostwrote posts that highlighted product, insights, and founder POV
Provided strategy, content ideation, and feedback loops weekly
Managed the entire process end-to-end
The Results (in just 2 months)
2x post performance compared to self-written content
Inbound leads directly attributed to founder content
Content regularly mentioned in conversations with customers and investors
A repeatable content system that worked on autopilot
WHAT THEY HAD TO SAY
“Working with Notice Me(dia) made me look like I had a full-time content team. The posts were sharp, consistent, and sounded exactly like me—only better. People noticed. I had several inbound customers reference the content directly. And they totally nailed the positioning of my LinkedIn profile. It was one of the highest ROI decisions Iʼve made as a founder.ˮ
— Evan Kozliner, CEO & Co-founder, Potions
ROI-Focused Ghostwriting + Management for Founders and Executives
